ALVA Report: Most visited UK tourist attractions

Photo credit: © Songquan Deng/

The Association of Leading Visitor Attractions (ALVA) has published a report today, announcing the most visited UK tourist attractions for 2023.

Taking the top spot is the British Museum which received an incredible 5,820,860 visitors last year (almost doubling the number for the previous year). In second place is the Natural History Museum with 5,688,786 visitors, making it the most successful year in the history of the museum.

The attraction with the largest increase (137%) is the beautiful Guildhall Art Gallery.

With heightened interest due to the Coronation, Buckingham Palace gained a 75% increase, Windsor Castle, 66% and Westminster Abbey, 49%.

Also featuring in the top ten are the Tate Modern and the Southbank Centre.

The most visited museum in Scotland was the National Museum of Scotland (closely followed by Edinburgh Castle). In Wales, St. Fagan’s National Museum of History secured their top spot followed by the National Museum Cardiff.  The most popular attraction in Northern Ireland was Titanic Belfast, followed by Giant’s Causeway.

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